A blog on vending solutions by Planet Antares.

Monday, March 22, 2010

Advertising In Planet Antares Vending Business

Advertising is one of the most common promotional activities taken up by any entrepreneur. With cut throat competition existing in the market, advertising becomes mandatory. To put it in other words, advertising is one of the most important marketing strategies and vending is no exception to this. The main aim of advertising is to create awareness among people about a product. Besides creating awareness, Advertising also instigates a need for the product and persuades customer to purchase one. The main motive of advertisements is to get an affirmative reply from audience.

Irrespective of the kind of business you take up, Advertising has always played a crucial role. In fact it is only because of advertising that brand recognition has become achievable. Today we are able to identify each product or service with a brand or advertisement. Ads create awareness about products in the minds of customers and also zeal to purchase them. With more companies adopting advertising as a marketing strategy, customers and businessmen are getting benefited immensely.

The benefits from advertising are so attractive that companies are prepared to spend huge amounts. There are various modes of advertising. This includes the age old methods of media like news paper and latest options like TV, Websites, Yellow pages, Banners, coupons, posters etc. Growing technology and increased accessibility to internet has made advertising very easy.

The mode of advertising depends on the kind of product you vend. If you are planning to vend a branded product, then you need not worry much as the company would take care of advertising and other related activities. However if you are operating at a local level, then yellow pages are perfect option for you. If you have number of machines placed across the globe, then prefer internet. You can place ads on several websites. Along with details of products you can also mention your business name and address. This creates awareness about your business among several customers.

So utilize this opportunity and reap better results.

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Thursday, March 11, 2010

Perfect Vending Business Plan – Planet Antares

Vending machines are designed to meet customised needs. Some of these are perfect to keep your food cool while others can keep them warm. As we all know, vending machines dispense variety of products in several ways. Irrespective of the kind of product you dispense or the machine you choose, having a proper business plan is vital for your success.

• Business plan: This is the basis on which a business is built. Devising a business plan may take some time but this is a road map towards your success. A business plan should be designed in such a way that it gives you proper guidance and assists you in running your business successfully. Besides this business plan also helps you to control your costs, allows you to identify the right time for stock refilling and also boost you with confidence necessary for running the business.

Timely review of business plan is also mandatory. This helps you identify your current position in comparison with what you have planned. Deviations if any can be identified in the initial stage itself and necessary corrective actions can also be taken.

Purchase of a vending machine is the first step in establishing a vending business. To begin with, operators should contact the company from which they would like to purchase a machine. Operators should always buy vending machines from reputed companies like Planet Antares.

Location: An ideal vending location is one that has maximum foot fall of your target customers. For instance: if teenagers are your target audience, then restaurants, bowling alleys, skating rings, shopping malls, colleges, markets and coffee shops are ideal. Always be on the look out for more locations that could prove to be really favourable.

Right machine with right product in a right location is a sure way to success.

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