Placing Vending Machines At Taken Locations
When you look for potential locations for your vending machines, there may be various places where similar or other vending equipment is already present. You need no get disappointed or discouraged in such a situation. Whether or not a vending machine has preoccupied the vending location doesn’t automatically mean that you can’t get your vending machines placed there.
It is important to determine the amount of foot traffic expected by the location, the customer preferences and products to be dispensed to know if your vending machines can fit in the premises as well as serve customer interest.
To get your vending machines installed in locations where some vending equipment has been located previously, you need to keep the following things in mind:
- Put different products than those being dispensed by the machines already placed in the premises of chosen location. If the other machine does not offer good quality products r effective service, your sales will grow even more and you may even get the chance to replace the other machine with your own equipment.
- The trick is not to place your vending machine at an exclusive place. It is more important to offer some unique features or service to attract maximum number of customers. If you can create an independent brand image, there will not be any problems while sharing locations with other vending machine companies.
- If your vending machine has been placed in a location with large number of employees, you can dispense more than average number of toys or candy for the same amount of money. This will enable you to enjoy ‘word of mouth’ marketing for your vending machines. Once you have a large customer base, you can reduce the amount of candy dispensed per vend while earning a good profit margin.
- Remember that your machine should stand out among the line of similar vending machines. To beat the competition, ensure that your machine is clean, filled and well-functioning at all times. A dirty and malfunctioning machine will not be used by customers again.
You must buy a high quality vending machine from a reputable vending machine supplier like Planet Antares Inc to get the best value for your money. They also undertake servicing and repair of your vending equipment so that your vending machines run smoothly and provide satisfactory returns.
- Once you have placed your machine, evaluate its performance over time and if the sales pattern is unsatisfactory, replace the low performing products or move it to another location.